As you Kinky Kreeps probably know, there is nothing in this world that we love more than a cl-Ass-Sick monster hawking their wares to us humans. Whether it’s The Phantom of the Opera promoting condoms (to be covered later) or Dracula pimping tomato sauce (ditto), we just can’t get enough of SpokesMonsters! While there have been many great monsters of advertising, we think Godzilla may be the King of the SpokesMonsters!
Yessir, Big G has been A LOT of commercials, but we’re particularly fond of the campaign he did for Dr. Pepper in the ’80s! For some monstrous background, here’s a 1985 write-up from The Los Angeles Times:
Dr Pepper Bubbles Up To Godzilla
Here’s an introduction that could only be made in Hollywood, even though the subjects are from Tokyo and Dallas:
Godzilla, meet Dr Pepper.
Starting next week, the monster and the soft drink (now there’s a title) will be paired in the launching of a $10-million advertising campaign leading up to the Aug. 23 release of “Godzilla 1985,” a Japanese-made, American-modified horror film in which Dr Pepper will make a cameo appearance.
“This is the perfect marriage of product placement and promotion,” says Rusty Citron, director of national promotion and merchandising for New World Pictures. “We think everyone’s going to have a lot of fun with it.”
“Godzilla 1985” marks the comeback of Godzilla, the prehistoric monster who rose from the fallout of nuclear blasts to crush cities in a series of clumsy Japanese movies made in the ’50s and ’60s. It also brings back bulky Steven Martin (Raymond Burr), the American reporter whose scenes were shot in Hollywood and inserted in the 1956 “Godzilla, King of the Monsters.”
New World, which picked up “Godzilla 1985” from Toho Film, repeated the post-production gimmick, getting Burr to reprise his role in a two-day shooting at Hollywood’s Raleigh Studios, on the same set where (is nothing sacred?) “Citizen Kane” was filmed.
Those scenes, set in the Pentagon, will also include a Dr Pepper vending machine and cans of the product being consumed by the cast.
“It is done in the same good taste that Diet Pepsi did in ‘Back to the Future,’ ” Citron says, with an almost straight face.
Actually, Dr Pepper had already negotiated the use of Godzilla for a fall campaign when New World decided to pick the film up for U.S. theatrical distribution and video sales. TV commercials have already appeared linking Godzilla with Dr Pepper.
When Citron learned of the soft drink tie-in from Toho, he rushed to Dallas and offered to put the product in the movie for a piggyback ride on its ad campaign.
Citron says Dr Pepper approved the deal in three hours and starting next week copy promoting the movie will be included in all Dr Pepper/Godzilla spots on TV and radio.
Godzilla, the unfriendly Pepper, is going to be hard to ignore. Besides Dr Pepper’s $10-million campaign, New World will be spending $3 million to $4 million of its own money.
There’s even an MTV video on its way, featuring the love theme from “Godzilla 1985”: “I Was Afraid to Love You.”
Who would have believed fallout would be this much fun?
We don’t care for author’s haughty attitude towards Godzilla, but the information solid. As stated in the article, a Dr. Pepper machine appeared in the background of Godzilla 1985…
…Big G appeared in a few Dr. Pepper commercials…
…and both appeared in a music video for I Was Afraid to Love You.
Now, that’s some delicious product placement!
I don’t know about you Kreepsters, but I could really go for a Dr. Pepper right about now… 😉